Product
Creator marketplace + financial management
Role
Product Designer
Year
2025
Selling was only half the problem.
Kivo brings storefronts, payments, sales analytics and financial management into one connected experience for digital creators.
About Kivo
Kivo was designed to give digital creators one place to set up and sell digital products, receive payments, keep track of their sales and manage their money from the same platform.
The product also had a customer-facing experience, allowing customers to access a creator's product and complete their purchase through Kivo.
The problem
Selling a product is only one part of running a digital business.
A creator still needs to set up what they are selling, understand how their sales are performing, keep track of their transactions and eventually access the money they have made.
So the challenge was creating an experience that connected selling, payments, and sales activity without making them feel like separate products.
Getting started
One of the first things I worked on was onboarding.
Rather than immediately dropping a new creator into the product, I designed the first few steps around understanding where they were in their journey and what they intended to sell.
The onboarding asks whether the creator is just starting out or has sold before, followed by what they will be selling on Kivo.
This gave the experience a simple starting point while also acknowledging that not every creator comes to Kivo at the same stage.
The main experience
Once inside Kivo, the creator's main workspace brings the important parts of the product together.
The home screen gives an overview of sales activity, while the rest of the product provides access to products, insights, the wallet, transactions and account settings.
I kept these areas close to the main navigation because they represent the recurring things a creator needs to manage.
Insights
Once products start selling, creators need to understand what is happening with those sales.
It shows sales performance, total orders and average revenue, alongside a graph that makes it possible to look at sales activity across different date ranges.
There is also a section for top-selling products and an option to download a report.
The challenge here was presenting enough information to make the data useful without turning the screen into a wall of numbers.
Withdrawal
Getting paid is only useful if the creator can actually access their money.
The withdrawal flow takes the creator through selecting a bank account, entering the amount they want to withdraw, reviewing the withdrawal and completing verification.
Working on this reinforced something I kept seeing throughout the product: when money is involved, clarity matters as much as the interface itself.
The other side of Kivo
The other side starts when a customer receives a Kivo product link.
They don't need to understand Kivo's dashboard, wallet or analytics.
They just need enough information to understand what they are buying and a straightforward way to pay for it
Checkout
The checkout starts with the product itself.
The customer can see the product information, creator, price and reviews before moving forward.
From there, they provide their contact information and proceed to payment.
Kivo uses Paystack for the payment step, giving the customer multiple payment options including card, bank, USSD, Visa QR and transfer.
Impact
Kivo brought product selling, payments, sales insights and financial management into one connected experience for digital creators.
Creators could manage their products and sales, understand their performance, track their money and withdraw their earnings, while customers had a direct path from a product page to payment.
For me, the biggest lesson from the project was that the complexity of a product like Kivo doesn't necessarily come from the number of features.
It comes from making sure those features make sense together.
Product
Creator marketplace + financial management
Role
Product Designer
Year
2025
Selling was only half
the problem.
Kivo brings storefronts, payments, sales analytics and financial management into one connected experience for digital creators.
About Kivo
Kivo was designed to give digital creators one place to set up and sell digital products, receive payments, keep track of their sales and manage their money from the same platform.
The product also had a customer-facing experience, allowing customers to access a creator's product and complete their purchase through Kivo.
The problem
Selling a product is only one part of running a digital business.
A creator still needs to set up what they are selling, understand how their sales are performing, keep track of their transactions and eventually access the money they have made.
So the challenge was creating an experience that connected selling, payments, and sales activity without making them feel like separate products.
Getting started
One of the first things I worked on was onboarding.
Rather than immediately dropping a new creator into the product, I designed the first few steps around understanding where they were in their journey and what they intended to sell.
The onboarding asks whether the creator is just starting out or has sold before, followed by what they will be selling on Kivo.
This gave the experience a simple starting point while also acknowledging that not every creator comes to Kivo at the same stage.
The main experience
Once inside Kivo, the creator's main workspace brings the important parts of the product together.
The home screen gives an overview of sales activity, while the rest of the product provides access to products, insights, the wallet, transactions and account settings.
I kept these areas close to the main navigation because they represent the recurring things a creator needs to manage.
Insights
Once products start selling, creators need to understand what is happening with those sales.
It shows sales performance, total orders and average revenue, alongside a graph that makes it possible to look at sales activity across different date ranges.
There is also a section for top-selling products and an option to download a report.
The challenge here was presenting enough information to make the data useful without turning the screen into a wall of numbers.
Withdrawal
Getting paid is only useful if the creator can actually access their money.
The withdrawal flow takes the creator through selecting a bank account, entering the amount they want to withdraw, reviewing the withdrawal and completing verification.
Working on this reinforced something I kept seeing throughout the product: when money is involved, clarity matters as much as the interface itself.
The other side of Kivo
The other side starts when a customer receives a Kivo product link.
They don't need to understand Kivo's dashboard, wallet or analytics.
They just need enough information to understand what they are buying and a straightforward way to pay for it
Checkout
The checkout starts with the product itself.
The customer can see the product information, creator, price and reviews before moving forward.
From there, they provide their contact information and proceed to payment.
Kivo uses Paystack for the payment step, giving the customer multiple payment options including card, bank, USSD, Visa QR and transfer.
Connecting the experience
Looking at the product as a whole, the individual screens were only one part of the work.
The more important question was how they connected.
A creator starts with onboarding, sets up what they want to sell, manages their products, receives a sale, sees that activity reflected in their insights and transactions, and eventually withdraws their earnings.
On the other side, a customer can enter through a product link, understand what is being sold and move through checkout to payment.
These are different journeys, but they meet at the same thing: the transaction.
That became the way I approached Kivo.
Not as a collection of marketplace and fintech screens, but as two connected experiences built around the movement of a product and the money attached to it.
Impact
Kivo brought product selling, payments, sales insights and financial management into one connected experience for digital creators.
Creators could manage their products and sales, understand their performance, track their money and withdraw their earnings, while customers had a direct path from a product page to payment.
For me, the biggest lesson from the project was that the complexity of a product like Kivo doesn't necessarily come from the number of features.
It comes from making sure those features make sense together.
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